DISNEY, ENCANTO

We had the honor of designing and executing the premier of “Encanto”, the first Disney movie inspired in Colombia. The challenge of turning the emblematic Teatro Colón into a movie was not easy, but it was one of the most rewarding jobs we have ever done. In addition to that theater, we intervened the movie theaters Cine Colombia and Gaira as part of the marketing efforts for the animated film.

The Problem

Colombia had never been depicted in such a universal way as Disney’s Encanto managed to deliver. How to stand up to the occasion and celebrate this world recognition with the rest of the country?

The Solution

Take over the most important cultural stage in the country to turn it into the movie for everyone to enjoy and admire.