JORDAN BALVIN
We had the pleasure of being the agency chosen to launch worldwide the first collection for a latin artist with Jordan. Made in Milagros, the result, a campaign created for JBalvin x Nike and his Air Jordan, a moment that will go down in history.
The Problem
The first latin colab in the history of sneakers with Jordan came to reality by the hand of regaetton super star J Balvin. Colombia and Medellin as Balvin’s home country had the mission to communicate the local style for a global campaign as well as being the first market in the world to prelaunch the new Sneaker for the rest of the world.
The Solution
Milagros delivered a urban aesthetic photoshoot representing Medellin’s fashion savvy culture for the rest of the world. As well as custom maid retail appliances that where activated on a world wide market. On the day of the prelaunch the brand’s flagship store got intervened by means of video mapping in order to create awareness on the campaign. The result was a total sold out of the product in less than 12 hours of the launch. International markets had the same behavior creating a global trend.
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