NIKE, OWN THE FLOOR
NIke celebrates dance as en expression of freedom in urban culture. We understand dance as art in motion. From the olympic games to the cypher people all around the world put on their dancing shoes and give it all to own the floor.
The Problem
The dance community needs spaces and gatherings where they can express themselves in their own unique ways. Where they can perform at a maximum and feel inspired by others that share their same lifestyle.
The Solution
We developed a space where the dance culture got elevated to a higher level thanx to an interactive dance floor, a customization area, a hair saloon and a jewelry design studio dedicated to the the best dancing crews of the country that celebrated by sharing their skills with rivals and friends all reunited around this style of living.
Other projects
We like to show off. Have a look around.
