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Like every other year Nike celebrates worldwide the AIR MAX DAY, to celebrate it we created a local campaign full of energy and creativity that started with a shooting filled with air by Alejandra Quintero. Through a place named the DEPARTMENT OF THE UNIMAGINABLE which had a unique purpose: Stimulate creativity and take things one step forward. To make this happen, we created 4 live workshops consolidated in 4 disciplines, a teamwork guided by 4 tutors known locally (Paola Rojas, Darcy Cabrera, Bastarda Type y Nicolás Rivero). All of this took place in 2 spots that turned their ideas into a reality, among them La Universidad de los Andes.

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We’ve been creating miracles from Japan to Scotland, to Brazil and of course our beloved Colombia. Happy to hear from you.