NIKE A LA CARRERA
We noticed that people run in their daily lives for different reasons, to catch the bus, if they are late for work, to run after their pet in the park and the list goes on, so we decided to show people that we are all runners even if they don’t know it.
Nike wanted us to create a running experience that welcomed everybody, even people who don’t usually workout.
The first race created for runners not runners, an immersive experience in Parque Metropolitano Simón Bolivar where runners stumble across different stations: an office, a bus station and an alley, places in which in your daily life you usually have to run, making them realized they had always been runners even if they don’t believe it.
We like to show off. Have a look around.