NETFLIX, LA CASA DE PAPEL
For the worldwide premier of La Casa de Papel season two, an army dress with the uniforms worn on the series took over the Teatro Colón in the city of Bogotá. Fans had the chance to see the first episode of the show on the country's most prestigious stage, and at the same time meet first-hand the new character of the series named as the Colombian capital. The city's philharmonic, dressed as the red army, performed the original soundtrack of the well-known Netflix show in front of an audience that filled every single chair in the theater.
How to match the impact of having one of the main characters named after your home city in the most viewed streamed show on earth?
Take over the most sacred symbols of culture and make them work in your advantage.
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