EA SPORTS, DÍA DE LOS MUERTOS
We had the opportunity to design the uniforms for the emblematic video games FIFA 23 and F1, via a cultural deconstruction for the celebration of one of the most important days in Mexico.
The Problem
Find a unique way to celebrate and commemorate El Día de los Muertos through EA Sports most popular video games: FIFA 23 and F1.
The Solution
We joined the Día de los Muertos celebration by designing the FIFA 23 and F1 22 uniforms, creating a graphic universe inspired by the most symbolic elements of the festivity, these elements were transformed into patterns which created a cultural landscape that represented and enhanced Mexican roots.
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