EA SPORTS, DÍA DE LOS MUERTOS
We had the opportunity to design the uniforms for the emblematic video games FIFA 23 and F1, via a cultural deconstruction for the celebration of one of the most important days in Mexico.
![Vivan-DDM](https://www.milagros.co/wp-content/uploads/2023/04/Vivan-DDM.png)
The Problem
Find a unique way to celebrate and commemorate El Día de los Muertos through EA Sports most popular video games: FIFA 23 and F1.
The Solution
We joined the Día de los Muertos celebration by designing the FIFA 23 and F1 22 uniforms, creating a graphic universe inspired by the most symbolic elements of the festivity, these elements were transformed into patterns which created a cultural landscape that represented and enhanced Mexican roots.
![](https://www.milagros.co/wp-content/uploads/2023/04/Shirt_FRONT.png)
![](https://www.milagros.co/wp-content/uploads/2023/04/Shirt_BACK.png)
![](https://www.milagros.co/wp-content/uploads/2023/04/Shorts_FRONT-1.png)
![](https://www.milagros.co/wp-content/uploads/2023/04/Kit_FRONT.png)
![](https://www.milagros.co/wp-content/uploads/2023/04/EA__Suit_Back.png)
![](https://www.milagros.co/wp-content/uploads/2023/04/EA__Suit_Front.png)
![](https://www.milagros.co/wp-content/uploads/2023/04/EA__Helmet_Front.jpg)
![](https://www.milagros.co/wp-content/uploads/2023/04/EA__Helmet_Side.jpg)
![](https://www.milagros.co/wp-content/uploads/2023/04/EA__Vehicle_Top.png)
![](https://www.milagros.co/wp-content/uploads/2023/04/EA__Vehicle_Side.png)
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