MOTO Z / PLANO Z
Motorola developed a a device that could change our life in an instant. A phone with interchangeable mods that couples be turned into a projector, a professional camera and a hifi speaker. Such an improvement could only be launched in a way that showed all of its capabilities to the maximum. That’s why we produced an immersive theater play where the audience explored a whole house where the mods where the protagonists in each one of the scenes.
No normal launch event structure could possibly explain the extent of the capabilities on the groundbreaking MotoZ.
Milagros wrote the first ever theater play produced by a cel phone in which every scene displayed the real potential of the device for a live audience.
We like to show off. Have a look around.