MOTOROLA, MOTO EDGE NY
Motorola is always changing the game in the cel phone industry. That’s why they asked us to design a launch event for their new Moto Edge in one of the temples of the game that everybody loves, the Yankee Stadium.
The Problem
How to glorify a cel phone when the environment is more relevant than the product it self?
The Solution
We created a narrative where the devise could be understood as an innovative element in the way we enjoy baseball as a fan. People interacted with the phone’s features while entertaining them selves with a baseball setting.
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