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Motorola is always changing the game in the cel phone industry. That’s why they asked us to design a launch event for their new Moto Edge in one of the temples of the game that everybody loves, the Yankee Stadium.

The Problem

How to glorify a cel phone when the environment is more relevant than the product it self?

The Solution

We created a narrative where the devise could be understood as an innovative element in the way we enjoy baseball as a fan. People interacted with the phone’s features while entertaining them selves with a baseball setting.

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We’ve been creating miracles from Japan to Scotland, to Brazil and of course our beloved Colombia. Happy to hear from you.