EA SPORTS, LIBERTADORES
Guayaquil, Ecuador. Final game of CONMEBOL Libertadores.
Fans had a space to experience the launch of EA SPORTS FIFA23 where they competed against each other in a 3 day FIFA23 tournament with more than 500 participants.
The Problem
Built a space for fans to witness the launching of FIFA23 while enjoying the Final Game of CONMEBOL libertadores.
The Solution
Through the E-libertadores, we created an experience for fans to live the game through the digital universe, mirroring the final game: Flamengo Vs Paranaense on FIFA23, winners had the chance to compete against some of the best FIFA players in Latam and to witness the presence of some Latam soccer legends.
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