LENOVO VIBE K5 – VIDEO LAUNCH

Introduce the new Vibe K5 device and its features to the sales force and specialized journalists. Idea: We created the personality and brand image for a new smartphone in the market. We created a music video to tell the sales force about the most outstanding features of the device. We also created an event that, like the Vibe K5, radiated city through a concept where all the urban style met in a unique space and in a different way.