HAIG CLUB, CREATE YOUR OWN RULES
Our goal was to reposition the status of the Haig Club since its image pointed beyond the established, so we decided to tell real stories with characters that day by day create their own rules. With the help of Sara Jaramillo, Nicolás Rivero, Tomás Beltrán and Daniel Matiz we approached the brand from a new perspective.
The Problem
Haig Club is considered to be an entry brand for whiskey drinkers because of its soft taste, modern design and affordable price. How ever Colombian consumers felt the product rather distant and pretentious.
The Solution
Milagros produced a series of little documentaries telling stories of young Colombian creators while at their craft. These stories connected with the viewer trough examples of how the most important aspect of a professional’s journey is not achieving success but to never stop believing in your own way of forging your own path.
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