EA SPORT FC24
We blend reality by rescuing the origins and craftsmanship of the Day of the Dead celebration through an exercise of artistic interpretation generated by AI, serving as the centerpiece for the launch of the skin of the renowned soccer video game.
The Problem
To resuscitate traditions that have “died” in the 21st century and revive them with the new technologies.
The Solution
We brought the work of artisans hands to the digital world of the FC24 video game with the help of artificial intelligence we designed a uniform made from “petate” to pay tribute to the tradition of “El Día de los muertos”
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