EL VERDE DE MI VIDA LANZAMIENTO

We created an event that respected and elevated the language and imagery of the Atletico Nacional's core fan. The club’s house Atanasio Girardot Stadium hosted the event, which featured a freestyle of Medellin’s hip hop heroes “Alkolirykoz” as they presented the squad to the audience. We designed a show of content and laser mapping trough the intervention of the football field that revealed the new jersey to a 20.000 packed stadium.