EL VERDE DE MI VIDA LANZAMIENTO
We created an event that respected and elevated the language and imagery of the Atletico Nacional's core fan.
The club’s house Atanasio Girardot Stadium hosted the event, which featured a freestyle of Medellin’s hip hop heroes “Alkolirykoz” as they presented the squad to the audience.
We designed a show of content and laser mapping trough the intervention of the football field that revealed the new jersey to a 20.000 packed stadium.
The Problem
Atletico Nacional’s fans felt the team and its communication efforts estranged from the core of the club. The launch of the new jersey was the perfect opportunity to reconnect with the fan base in a way that they could relate.
The Solution
We created an event that respected and elevated the language and imagery of the Atletico Nacional's core fan. The club’s house Atanasio Girardot Stadium hosted the event, which featured a freestyle of Medellin’s hip hop heroes “Alkolirykoz” as they presented the squad to the audience. We designed a show of content and laser mapping trough the intervention of the football field that revealed the new jersey to a 20.000 packed stadium.
Other projects
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