Photoshoot and art direction for Atletico Nacional’s New Jersey inspired by a high couture aesthetic.
Jersey culture means knowing the history of the design behind a team’s uniform It's legacy, it’s accomplishments. This campaign wanted to express the admiration football fans feel for the jersey they so proudly wear.
We developed a high couture photoshoot inspired by fashion's most well known runways. The end product gives us a glance of the classic imagery of the football club heritage combined with a present edge look.
We like to show off. Have a look around.