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JERSEY CULTURE

Photoshoot and art direction for Atletico Nacional’s New Jersey inspired by a high couture aesthetic.

The Problem

Jersey culture means knowing the history of the design behind a team’s uniform It's legacy, it’s accomplishments. This campaign wanted to express the admiration football fans feel for the jersey they so proudly wear.

The Solution

We developed a high couture photoshoot inspired by fashion's most well known runways. The end product gives us a glance of the classic imagery of the football club heritage combined with a present edge look.

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We’ve been creating miracles from Japan to Scotland, to Brazil and of course our beloved Colombia. Happy to hear from you.