A trip to Scotland to the heart and history of one of the groundbreaking brands in elegance and quality deserved an invitation to match its place. Each of the international journalists that covered the launch of the new Buchanan's bottle design in Edinburgh and Glasgow received a luxury kit with all the necessary materials to cover a story of this magnitude.
The iconic whiskey brand had a design transformation for the first time in decades while the Buchanan's usual Latin American consumer considers him self as classic and old fashioned. How could we introduce such a change into the market making shoppers understand this new step into the future?
Milagros designed a journey into the history, present and future of the brand by inviting journalists from all over the continent to experience the essence of Buchanans by hand in the heart of Scotland.
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