LENOVO VIBE K5
A cell phone designed for an urban lifestyle deserved a launch that matches its personality. This is how we created a digital expectation campaign that took over the country’s main cities. We continued by taking over the streets through a guerrilla type concert performed by Bomba Estéreo. We launched the Lenovo product to the press and public creating a temporary skate park with David Gonzales as the main brand ambassador.
![PORTADA](https://www.milagros.co/wp-content/uploads/2022/04/PORTADA-4.jpg)
The Problem
As Lenovo was making their entry into the cellular phone market for the first time in Colombia, there was a lack of knowledge and word of mouth about the brand’s virtue.
The Solution
We gave our client a street credit start by designing a campaign that resonated with a juvenile audience seeking for newer options and an affordable product.
![](https://www.milagros.co/wp-content/uploads/2022/04/4-5.jpg)
![](https://www.milagros.co/wp-content/uploads/2022/04/8-4.jpg)
![](https://www.milagros.co/wp-content/uploads/2022/04/1-6.jpg)
![](https://www.milagros.co/wp-content/uploads/2022/04/2-6.jpg)
![](https://www.milagros.co/wp-content/uploads/2022/04/3-5.jpg)
![](https://www.milagros.co/wp-content/uploads/2022/04/5-5.jpg)
Other projects
We like to show off. Have a look around.