LENOVO VIBE K5
A cell phone designed for an urban lifestyle deserved a launch that matches its personality. This is how we created a digital expectation campaign that took over the country’s main cities. We continued by taking over the streets through a guerrilla type concert performed by Bomba Estéreo. We launched the Lenovo product to the press and public creating a temporary skate park with David Gonzales as the main brand ambassador.
The Problem
As Lenovo was making their entry into the cellular phone market for the first time in Colombia, there was a lack of knowledge and word of mouth about the brand’s virtue.
The Solution
We gave our client a street credit start by designing a campaign that resonated with a juvenile audience seeking for newer options and an affordable product.
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