LENOVO VIBE K5
A cell phone designed for an urban lifestyle deserved a launch that matches its personality. This is how we created a digital expectation campaign that took over the country’s main cities. We continued by taking over the streets through a guerrilla type concert performed by Bomba Estéreo. We launched the Lenovo product to the press and public creating a temporary skate park with David Gonzales as the main brand ambassador.
As Lenovo was making their entry into the cellular phone market for the first time in Colombia, there was a lack of knowledge and word of mouth about the brand’s virtue.
We gave our client a street credit start by designing a campaign that resonated with a juvenile audience seeking for newer options and an affordable product.
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