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For the historic collaboration between Jordan and the Colombian artist J Balvin, we created a global campaign for the first time ever conceived and produced by a Colombian agency.

The Problem

We had to create a campaign inspired by the city of Medellín, its culture and the beautiful sunsets shown on the collection, demonstrating how the urban culture of the Paisa capital is a transgenerational phenomenon that has taken over the world.

The Solution

We created a narrative that develops around generational differences, portraying J Balvin as a bridge of cultural understanding between points of view and thoughts of two totally different generations, glorifying at the same time the urban culture. For this purpose, four audiovisual pieces were produced for the international market, plus a photoshoot in scenarios created through art direction to show this piece of the Colombian essence to the world.

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We’ve been creating miracles from Japan to Scotland, to Brazil and of course our beloved Colombia. Happy to hear from you.