NIKE BATTLE FORCE AF1
The AF1s are a worldwide icon in the sneakers world. We needed to connect them with the basketball and street art world. That's why for their 36th anniversary we created a celebration where Artists, Athletes, Mc’s and Dancers elevated the urban culture to a place where AF1 will be able to speak clearly. Rap, Dance, Art and Basketball battles took over several spots around Bogotá, representative voices from different disciplines invited the community to experience the battle.
The Problem
The Nike AF1 has been an icon of street wear for decades, inspiring youngsters all over the world to be creative and to push the boundaries of their game. It’s design is considered to be a blank canvass that can be turned into anything if you are willing too experiment with the possibilities.
The Solution
Battle Force is AF1’s universe where talent is unleashed to reach the next level of performance no matter the category.
Other projects
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