We took over the Pueblito Paisa to create an eternal sunset party for the drop of the JORDAN 3 X BALVIN new collection.
Design a sunset-inspired party that celebrates the union of the old and new expressions of Medellín's culture: music, food, style, art, etc. legitimately representing what inspired José and Jordan to create this collection.
We gave life to the neighborhood with a mix between the traditional culture of Medellin and the modern urban vision, taking cultural expressions and turning them into art installations and services for the guests, where we performed different dance and song performances, highlighting the local talent, all under the warm light of an eternal sunset.
We like to show off. Have a look around.