NIKE AIR MAX DAY
With the help of local talents: Latin Latas, Daniel Iregui and Ghetto Kumbé, we built a lab in which the air was the main protagonist and was transformed into different forms of art.
The Problem
Find local talent to create artistic solutions to get the attention of sneakerheads towards the iconic Nike Air.
The Solution
We transformed Espacio Odeón into an experimental lab, where guests could play around in different scenes where air was the protagonist, like a music room full of wind instruments made out of recycled objects and an interactive artistic installation in which wind made presence through the movement and sounds of Ghetto Kumbé.
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