DON JULIO / GUERRILLA STOMP
Inspired by the tag line #hayotraverdad we created a musical stunt in one of the city’s principal streets where the pedestrians were surprised with a show performed by some inusual artists.
The Problem
Due to misinformation and lack of knowledge tequila has been understood in the Colombian market as a hard drink with the only purpose of getting wasted.
The Solution
We wanted to demonstrate that those preconceived ideas where biased through a social experiment where art and good taste could come from the most unexpected place.
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