BUCHANAN’S / NEW BOTTLE DESIGN
For decades, the bottle of one of the most important whiskey brands in the world has remained intact as an icon of elegance and quality. With the beginning of a new era and the mission of being relevant for many more decades, Buchanan's decided to renew its image and show it to the world. That's how we designed a journey through time and history of the brand in Scotland with the main media in Latin America to give them the scoop of this important change. Finally we launched the new bottle globally from their home getting the desired attention.
The Problem
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
The Solution
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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