CHEVROLET – DRIVE THRU
We designed an immersive brand experience for Chevrolet at Burgerville 2025 that transformed a classic drive-thru into a retrofuturistic gateway to electric mobility. Blending food culture, play, and technology, the experience positioned the Equinox EV as part of a new lifestyle; where innovation is ordered, explored, and enjoyed.
The Problem
Burgerville had become one of the most anticipated gastronomic events in the country, attracting a curious, trend-driven audience. Chevrolet needed to stand out in a crowded experiential environment while introducing electric mobility in a way that felt accessible, engaging, and far from traditional automotive displays.
The Solution
We created Drive-Thru Chevrolet, an experiential stand inspired by iconic fast-food drive-thrus, reimagined through a retrofuturistic lens. Visitors entered a guided journey where they could “order” their Equinox EV through interactive digital menus, customize versions, explore OnStar services, and engage with the brand in an intuitive, fun way. From pinball games to collectible moments like Chevy Cookies, every touchpoint turned information into experience.
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