VASSAR CHEVROLET
We designed a stand at Vassar to launch the new Captiva XL, where more than 2,000 visitors explored the endless possibilities of this new vehicle in an immersive and personalized space.
The Problem
The new Captiva XL adapts to all types of families thanks to new specs and a renovated broad space. In order to showcase all of these features we had to create a brand space that could exemplify these attributes.
The Solution
We made the XL concept a reality with a large-scale brand space, where, through a set of mirrors, the infinite possibilities of the vehicle were multiplied. Visitors explored an interactive experience according to their personal tastes, and by choosing one of the options, the space was transformed into an immersive world in line with the product's lifestyle.
Other projects
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