ATLÉTICO NACIONAL THIRD KIT
We held the launching of the Atlético Nacional Third kit, designing two events that represented this kit concept “our history makes our hearts race”
The Problem
The launch of Atlético Nacional’s third kit marks a special moment as the club enters the second half of the year with renewed hopes. Highlights include the arrival of stellar, experienced players and a change in administrative leadership. This new chapter promises a range of emotions, as the fans still feel disconnected from the team due to recent events. That’s why we decided to give back to the community.
The Solution
To unite and elevate the club's community. We artistically transformed a public park's soccer pitch at the Club's former administrative headquarters, hosting a series of matches between season ticket holders and club legends. This vibrant setting also served as the unveiling venue for the new jersey, revealed by the community itself. We also held the launch in the broken chains store where guests could buy the jersey and personalized it with a unique font created specially for the campaign.
Other projects
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