NIKE – ATLÉTICO NACIONAL 2025
We created a bold editorial for Nike and Atlético Nacional that turned a moment of tension into a statement of pride. Shot in the streets, the stadium, and the spaces where fans live their passion, the campaign captured the raw emotion of a club reclaiming its identity through rebellion and joy.
The Problem
2025 started as one of the toughest seasons in Atlético Nacional’s history. A series of losses, controversial sanctions — including a penalty for kissing the badge — and restrictions that kept fans from their home stadium sparked frustration and disillusionment. The team needed to reconnect with its people and shift the narrative from punishment to pride.
The Solution
We reinterpreted the club’s legendary phrase “Soy del verde, soy feliz” into a new declaration: “Soy rebelde, soy feliz.” Through a raw and unapologetic editorial shoot, we brought this attitude to life — Each image became a reminder that wearing the jersey means standing for something bigger. The result: a powerful editorial that amplified the energy of the moment and gave fans a new way to wear their story.
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