EA SPORTS – BUENOS AIRES
Buenos Aires, Argentina. Final game of CONMEBOL Libertadores.
Fans had a space to experience the launch of EA SPORTS FC25 and engage with FC Mobile through immersive and competitive activities in the Fan Zone.
The Problem
Create an experience that introduces fans to EA SPORTS FC25 and FC Mobile while enhancing their connection to the Final Game of the CONMEBOL Libertadores.
The Solution
We created a dynamic, integrated experience that blended the excitement of EA SPORTS FC25 and FC Mobile within the Fan Zone of the CONMEBOL Libertadores Final. Fans were immersed in the digital world of football through intense one-on-one matches at our branded stand. Activations on the ground brought FC Mobile to life, encouraging visitors to download the app or rewarding existing users. Strategically placed FC Mobile charging stations not only recharged devices but also transformed downtime into opportunities to compete for exciting prizes. This activation turned every moment into a chance to experience the thrill of football both virtually and physically.
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