EA SPORTS – LIMA
Lima, Perú. CONMEBOL Libertadores Fan Zone. We created an immersive Fan Zone experience in Lima where football culture, competition, and digital play collided. Set in the context of the CONMEBOL Libertadores, the activation brought fans closer to EA SPORTS FC26 and FC Mobile.
The Problem
EA SPORTS needed to introduce FC26 and FC Mobile in a high-energy football environment, where fans were already emotionally invested in the Final of the CONMEBOL Libertadores. The challenge was to stand out within the Fan Zone while creating meaningful interactions that connected physical football passion with the digital game.
The Solution
We designed a competitive, multi-station Fan Zone experience built around the idea “The Club Is Yours Anywhere.” Fans competed in one-on-one FC26 matches, explored FC Mobile through on-ground activations, and scanned QR codes to enter daily raffles for tickets to the Libertadores Final. Charging stations became gameplay touchpoints, screens turned downtime into competition. An activation that seamlessly merged stadium energy with digital play, making every fan part of the club: on screen and beyond.
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