NIKE – PHANTOM CLINIC
We turned precision into an obsession. Nike Phantom Clinic was an underground experience designed to embody the most feared quality of the Phantom boot: accuracy so sharp it feels dangerous. Part launch, part ritual, the experience invited players to confront the beast.
The Problem
The Problem Nike Phantom is built for players who dominate the game through precision. The challenge was to translate that performance attribute into a physical experience that felt intense, visceral, and unforgettable.
The Solution
We created Phantom Asylum, a secret space where the Phantom lived. Guests entered through a broken gate into a dark, caged environment filled with campaign visuals and product displays. At the center, the Feed the Beast challenge tested players’ accuracy by shooting through the jaws of the Phantom itself. We transformed product performance into a lived experience, leaving players with one message burned in: So precise, it’s scary.
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