CHEVROLET – CAPTIVA: IMMERSIVE GARDEN
We reintroduced Captiva through a living ecosystem. Captiva Immersive Garden was designed as a sensory launch experience that reframed the SUV as a symbol of rebirth, where nature, technology, and human interaction come together to signal a new era of electric mobility.
The Problem
Captiva faced a challenge of perception and trust. Beyond launching a new electric model, Chevrolet needed to reconnect the brand with desire, confidence, and emotion; shifting Captiva from a functional SUV to a meaningful, future-forward experience aligned with sustainability and modern living.
The Solution
We created Captiva Rebirth, an immersive garden installation that transformed the launch into a narrative journey. Guests moved through a living, interactive environment where light, sound, and vegetation responded to touch and movement. Each interaction activated real features of the vehicle, turning technology into something felt rather than explained. The experience culminated in a guided reveal and a multisensory celebration, positioning Captiva EV as a renewed, human-centered expression of innovation and sustainability.
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