CHEVROLET – SPARK: A CIELO ABIERTO
We turned the launch of the Spark EUV into a creative playground: an open-air experience where electric mobility became something you could design, customize, and make your own. Set within A Cielo Abierto, the activation reframed the car not as a product to observe, but as an extension of personal style and everyday energy.
The Problem
The Spark EUV represents an entry point into electric mobility for a new generation: urban, expressive, and design-driven. The challenge was to introduce this vehicle in a way that felt approachable and exciting. Moving away from technical explanations and traditional displays, and instead connecting with people who see mobility as a form of self-expression
The Solution
We created Garaje DIY by Spark, an immersive, workshop-inspired space where visitors could design their own Spark EUV step by step. Through interactive profiling, customization flows, and playful analogies, each decision activated real attributes of the vehicle. The experience culminated in a personalized tote bag and a hands-on exploration of the car itself; turning choice into ownership and curiosity into connection.
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