NIKE | AN 2026 – PHOTOSHOOT
The AN Photoshoot for the 2026 collection draws its strength from a defining moment in Atlético Nacional’s history: the 2016 Copa Libertadores a victory forged not just on the pitch, but through the relentless push of its people.
The Problem
The 2026 AN x Nike collection required a narrative that honored the essence of Atlético Nacional: a club whose identity is built on collective belief. The challenge was to translate that emotional weight into a photoshoot that felt culturally rooted, visually powerful, and deeply meaningful for the fans who carry the team wherever it goes.
The Solution
We turned the Yipao into the central visual metaphor. A symbol of paisa culture and collective effort, the Yipao represents those who carry everything on their backs so the green never stands alone. In the shoot, it becomes a moving stand; loaded with flags, drums, banners, and history echoing how Nacional’s supporters transform any city into home. Inspired by the spirit of 2016, the imagery celebrates the hinchada as an active force in victory, reinforcing a simple truth: for Atlético Nacional, there is no away game. Wherever the fans arrive, the team plays as local.
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