NETFLIX – LA PRIMERA VEZ 3
We transformed the iconic house of La Primera Vez into a living experience: a place where nostalgia, friendship, and the chaos of growing up could be felt, not just remembered. For the launch of Season 3, we created an immersive event that invited fans, press, and talent to step inside the universe of the series and relive their own first times.
The Problem
La Primera Vez had become more than a show: it was a generational story rooted in memory, literature, music, and emotional honesty. The challenge for Season 3 was to go beyond a traditional premiere and create a launch that felt intimate and real, something that honored the emotional bond fans had built with the characters, while marking the transition from adolescence into adulthood that defines this new chapter.
The Solution
We opened the doors of Casa 364, the new home of the group, and turned it into a fully immersive narrative experience. Each room became a chapter: from Eva’s library filled with literary clues, to memory galleries, yearbook photos, handwritten confessions, vinyl music, and intimate meet & greets. Fans didn’t just attend an event, it was a living, breathing extension of the series: a celebration of friendship, nostalgia, and the beautiful mess of growing up.
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