NIKE BY YOU – RICHARD RÍOS
We turned Richard Ríos’ game into something you could wear. Inspired by the strength, vision, and resilience that define his style of play, we transformed his most recognizable football codes into a jewelry collection built as armor for everything the game demands.
The Problem
Rip the Script established Richard as a player with a distinct identity on and off the pitch. The challenge was to bring that attitude into retail in a way that went beyond campaign imagery, translating the codes of his game into something physical, personal, and wearable.
The Solution
We created a Nike By You jewelry collection inspired by Richard’s most iconic codes: his signature nose strip, his boots, the ball, and the numbers 6 and 20. Each was reimagined in metal, transforming elements of his game into symbols of strength, identity, and endurance. The nose strip, in particular, evolved from a functional object into the collection’s central idea: armor.
Other projects
We like to show off. Have a look around.
