NIKE | AN 2026 – PRE-MATCH PARTY
We turned the days before kickoff into a collective ritual. The Pre-Match Party wasn’t just a celebration, it was a pre: a pre-season, a premonition, a shared preparation for everything that was about to begin. A moment where football, fashion, and barrio culture aligned before the first whistle of the year.
The Problem
The challenge was to present the new kit in a way that honored the club’s history, energized the hinchada, and connected street culture, style, and football in a single, meaningful experience
The Solution
We created a multi-zone, open-air celebration in the heart of Medellín that unfolded like a neighborhood takeover. From street fútbol played in 90+4 cycles, to a market-inspired food corridor, barber shop, styling stations, music, and customization spaces, every detail built toward a shared moment. At the center, a tribute to the 2016 Libertadores brought past and present together through surprise appearances by club legends, while the new 2026 collection was revealed and made available for the first time.
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