SPARK – BURGERVILLE 2026
We turned electric energy into something you could feel. High Voltage was an experience created for Chevrolet Spark EUV at Burgerville, designed to bring its 100% electric energy to life through interaction, play, and a lot of good energy.
The Problem
We turned electric energy into something you could feel. High Voltage was an experience created for Chevrolet Spark EUV at Burgerville, designed to bring its 100% electric energy to life through interaction, play, and a lot of good energy.
The Solution
We created High Voltage, an interactive journey with the Spark EUV at the center. Guests first measured their energy through the Energy Check, connecting different personality traits with real features of the vehicle. Then, they moved into Voltage Surge, where they activated an immersive installation and watched their energy rise to 100%, ending in a high-impact photo moment. From measuring energy to taking it all the way up, the experience transformed the Spark’s electric power into something people could see, feel, and share.
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